Acomprehensiveguidetoeffectivestrategicmanagementofhealthcareorganizations.
StrategicManagementofHealthCareOrganizationsprovidesessentialguidanceforleadinghealthcareorganizationsthroughstrategicmanagement.Thisstructuredapproachtostrategicmanagementexaminestheprocessesofstrategicthinking,consensusbuildinganddocumentationofthatthinkingintoastrategicplan,andcreatingandmaintainingstrategicmomentum–allessentialforcopingwiththerapidlyevolvinghealthcareindustry.StrategicManagementofHealthCareOrganizationsfullyexplainshowstrategicmanagersmustbecomestrategicthinkerswiththeabilitytoevaluateachangingindustry,analyzedata,questionassumptions,anddevelopnewideas.Thebookguidesreadersthroughthestrategicplanningprocessdemonstratinghowtoincorporatestrategicthinkingandcreateanddocumentaclearandcoherentplanofaction.Inaddition,theall-importantprocessesofcreatingandmaintainingthestrategicmomentumoftheorganizationarefullydescribed.Finally,thetextdemonstrateshowstrategicmanagersincarryingoutthestrategicplan,mustevaluateitssuccess,learnmoreaboutwhatworks,andincorporatenewstrategicthinkingintooperationsandsubsequentplanning.
Thisstrategicmanagementapproachhasbecomethedefactostandardforhealthcaremanagementasleadershipandstrategicmanagementaremorecriticalthaneverincopingwithanindustryinflux.Thisbookprovidesheathcaremanagementstudentsaswellashealthcareadministratorswithfoundationalguidanceonstrategicmanagementconceptsandpractices,tailoredtotheuniqueneedsofthehealthcareindustry.Includedareacleardiscussionofhealthservicesexternalanalysis,organizationalinternalanalysis,thedevelopmentofdirectionalstrategies,strategyalternativeidentificationandevaluation,andthedevelopmentandmanagementofimplementationstrategiesprovidinganinformativeandinsightfulresourceforanyoneinthefield.
Thisneweightheditionhasbeenfullyupdatedtoreflectnewinsightsintostrategicthinking,newmethodstoconceptualizeanddocumentcriticalenvironmentalissues,practicalstepsforcarryingouteachofthestrategicmanagementprocesses,industryandmanagementessentialsforstrategicthinkers,andnewcasestudiesforapplyingthestrategicmanagementprocesses.Morespecifically,readersofthiseditionwillbeableto:
‧Createaprocessfordevelopingastrategicplanforahealthcareorganization.
‧Mapandanalyzeexternalissues,trends,andeventsinthegeneralenvironment,thehealthcaresystem,andtheservicearea.
‧Conductacomprehensiveserviceareacompetitoranalysis.
‧Performaninternalanalysisanddeterminethecompetitiveadvantagesandcompetitivedisadvantages.
‧Developdirectionalstrategies.
‧Identifystrategicalternativesandmakerationalstrategicdecisionsforahealthcareorganization.
‧Developacomprehensivestrategyforahealthcareorganization.
‧Createeffectivevalue-addingservicedeliveryandsupportstrategies.
‧Translateservicedeliveryandsupportplansintospecificactionplans.
Thehealthcareindustry’srevolutionarychangeremainsongoingandorganizationalsuccessdependsonleadership.Strategicmanagementhasbecomethesingleclearestmanifestationofeffectiveleadershipofhealthcareorganizationsandthestrategicmanagementframework’sstrengthsareneedednowmorethanever.TheStrategicManagementofHealthCareOrganizationsprovidescomprehensiveguidanceandup-to-datepracticestohelpleaderskeeptheirorganizationsontrack.
